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Emma read music at Exeter University including performance studies in piano and wrote her dissertation on Contemporary Music at the Proms. She worked at Sony Music and later as an Artist Manager both in Australia and London before founding Sulivan Sweetland in 2000. She served on the board of IAMA for several years and organized seminars on New Technologies in Artist Management and was a member of the IAMA Broadcasting and Media Sub-Committee. With a belief in the power of communication through music, she is an ambassador for the charity Music As Therapy International which devises and implements innovative, bespoke music therapy projects to disadvantaged communities. Emma is an enthusiastic open water swimmer, and her adventurous travels have included a three-month expedition to the Borneo Rainforest.